Customer Science: A Review and Summary of the Book by Alexander Chernev
Examine how complex behavioral science concepts are transformed into engaging narratives with real-world examples and practical insights on customer experience.
Erica Thompson
Brand Positioning Workbook: A Review and Summary of the Book by Ulli Appelbaum
Investigate a practical guide to brand positioning with actionable steps, real-world examples, and a logical structure for easy implementation and understanding.
Forever Transaction: A Review and Summary of the Book by Robbie Kellman Baxter
Navigate the practical guide to building a resonating subscription model with real-world examples, actionable strategies, and insights into long-term customer relationships.
Media Handbook: A Review and Summary of the Book by Helen Katz
Discover practical advice and insights on advertising with a structured, engaging approach. Perfect for both seasoned professionals and newcomers.
Legal Environment of Business: A Review and Summary of the Book by Sean Melvin
Probe how complex legal concepts are simplified with relatable examples, ethical decision-making insights, and engaging case studies in business law.
Managerial Communication: A Review and Summary of the Book by Jennifer R. Veltsos
Probe the nuances of workplace interactions, from nonverbal cues to crisis handling and digital communication strategies, for refined managerial skills.
Authentic and Ethical Persuasion: A Review and Summary of the Book by Jack Sharry
Traverse a treasure trove of wisdom on ethical communication, committed listening, and storytelling. Gain practical, actionable insights for personal and professional growth.