Selling the Invisible: A Review and Summary of the Book by Harry Beckwith
Discover the nuances of marketing intangible services with Harry Beckwith's 'Selling the Invisible.' Insightful, practical, and engaging, it's a must-read for all marketers.
customer-service
Outside In: A Review and Summary of the Book by Harley Manning
Discover 'Outside In,' a practical guide by Harley Manning on leveraging technology for customer-centricity, rich with case studies and insights for sustainable business growth.
Contact Center Management on Fast Forward: A Review and Summary of the Book by Brad Cleveland
Discover 'Contact Center Management on Fast Forward,' a guide by Brad Cleveland on leveraging technology for superior customer service, with practical insights and real-world examples.
What Customers Want: A Review and Summary of the Book by Anthony Ulwick
Discover 'What Customers Want' by Anthony Ulwick, a bold, outcome-driven guide to innovation with real-world examples, sharp wit, and actionable insights.
Power Phone Scripts: A Review and Summary of the Book by Mike Brooks
Discover practical sales techniques with 'Power Phone Scripts' by Mike Brooks. This hands-on guide offers ready-to-use scripts and strategies for every sales scenario.