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customer-relationship-management

Audience: Marketing in the Age of Subscribers, Fans and Followers: A Review and Summary of the Book by Jeffrey K. Rohrs

Discover the profound insights of 'Audience: Marketing in the Age of Subscribers, Fans and Followers.' Learn to build genuine connections with practical, real-world advice.

Market-Based Management: A Review and Summary of the Book by Roger J. Best

Market-Based Management: A Review and Summary of the Book by Roger J. Best

Discover actionable insights and real-world strategies in 'Market-Based Management' by Roger J. Best. Learn through case studies and focus on customer value and profitability.

Services Marketing: A Review and Summary of the Book by Valarie Zeithaml

Services Marketing: A Review and Summary of the Book by Valarie Zeithaml

Discover the holistic approach of 'Services Marketing' by Valarie Zeithaml, blending theory with practice, real-world examples, and strategies for meaningful customer relationships.